In one of Dr. Pepper's advertisements made in 2011, they marketed that the new diet soft drink, Dr. Pepper Ten, is not for women. Studies showed that men are less likely to take a diet drink because they feel that diet drinks aren't "manly", so they tried to market towards men. You can see that the can has a very manly appearance, in the colors and fonts. If they were marketed towards women, they most likely would've went with a brighter colored can with more rounded fonts. Then, they have the slogan of "It's not for women." to really push more men to buy the product. They also use powerful words like "bold" to attract men as well.
No comments:
Post a Comment